The TED (technology, entertainment, design) conference is and annual collection of seminars from experts in a variety of fields. Here are some "TED Talks" from their website that can help you build your business.

Joseph Pine on what customers want

http://www.ted.com/index.php/talks/joseph_pine_on_what_consumers_want.html

Joseph Pine talks about the new "experience-based economy" and how it has made authenticity the ultimate product. The problem with selling authenticity, Pine says, is that an authentic experience cannot be manufactured.

Malcolm Gladwell on spaghetti sauce

http://www.ted.com/index.php/talks/malcolm_gladwell_on_spaghetti_sauce.html

Malcolm Gladwell, author of The Tipping Point, Blink, and Outliers, talks about the quest for the perfect spaghetti sauce. He imparts some valuable insights into what customers really want.

Barry Schwartz on the paradox of choice

http://www.ted.com/index.php/talks/barry_schwartz_on_the_paradox_of_choice.html

Psychologist Barry Schwartz, author of The Paradox Of Choice, gives us a look into how people react to the growing amounts of choice in the market place. Their are few businesses that don't deal with these issues.

Yochai Benkler on the new open-source economics

http://www.ted.com/index.php/talks/yochai_benkler_on_the_new_open_source_economics.html

Yochai Benkler talks about the future of collaborative projects and human organization.

Richard Branson: Life at 30,000 feet

http://www.ted.com/index.php/talks/richard_branson_s_life_at_30_000_feet.html

Richard Branson talks to TED's Chris Anderson about the ups and the downs of his career, from his multibillionaire success to his multiple near-death experiences -- and reveals some of his (very surprising) motivations.

 

 

 

 

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